Wednesday, May 1, 2013
Logo inspiration
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For the logo I (Ryan) wanted to find something effortless yet still intricate. I see a lot of these floral logos with swirling lines and delicate features That I want to capture for the branch design. Aiming for a more minimalistic aesthetic, I want to use the name as the "body" for the logo while have the branches subtly imply the sustainability of our product.
Thursday, April 25, 2013
Statement
Jamin Byun
Yu Rong
Ryan Florez
Lili Bravi
Laboratory
Sustainable City
Statement
So many of the vendors at the Union Square Green Market sell an abundance of flowers for household or decorative purposes, along with that many women shop at the Green Market often or not for those types of flowers. Coming from that, our audience would be women from 18 to 25 years old, mostly interested in fashion. We wanted to create a product that not only catered to the young women demographic, but also benefited the local green market in the process. For that reason we developed a headpiece made out of cherry blossom branches and various flowers all coming from the green market. Working alongside the Union Square Green Market we would be apart of the market and have our own stand where we sell our products. This would give that younger crowd more of an incentive to explore the market and get some fancy headpieces for fashion photo shoots or even for an outfit they had in mind. Using locally grown flowers and us being the manufacturers, making for transparent production, we could help the Union Square Market in terms of profit and popularity.
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